I scream for ice cream campaign
My submissions for an advertising campaign competition conducted by Symbiosis Indore. The product allotted to us was 'ice cream'. The competition required us to create a digital+printable poster, a jingle, and finally an advert for our product.
We decided to go for a themed campaign where the targetted theme would be limited edition Halloween-themed ice creams.
The slogan for our campaign was "I scream for ice cream" and #IScreamForIceCream.
We ended up winning second overall against teams of business administration degrees and learned a lot from the experience.
poster
Our first task was to create a Poster for use in both digital as well as print media. The colours in our poster reflect the halloween and creepy/spooky theme of our product.
Jingle
Our Second task was to create a Jingle. The jingle we came up with is both fun and welcoming targeting the primary TA, i.e. children, but also is not traditional but instead more in touch with the current hip-hop trends. Since the intention is to attract children, the focus of the jingle was happier and more welcoming rather than sticking to the scary Halloween theme.
Please turn the sound on
Advert
For our final task, we were required to create a short film-style advert that could be used as a performance or in front of youtube videos. The idea was to make the video scary but in the end, a happy and funny advert that would be memorable to people who give it a watch. The making of the advert was the most fun process where I dressed up as Pennywise from "It" and danced around. I also managed to create the concept ice cream a reality using very limited resources as you'll see below.
Ice cream
I managed to create, to the best of my ability, the concept ice cream created in 3D into a reality using very limited resources and in my own house. Sadly it melted away before I could do a whole product photo/video shoot but it was as delicious as it looks.
Logo
For the campaign, we had to come up with a hypothetical company and for said company, we had to come up with a hypothetical logo. The logo I came up with is very generic and very distinctive to the ice cream industry.
The word "Ardour" means great enthusiasm and passion.
